{"title":"Beauty of Joseon","description":"\u003cp\u003eBeauty of Joseon draws on centuries of Korean beauty wisdom. Their serums and sunscreens are cult favorites for good reason.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf-50-50ml","title":"Beauty of Joseon — Relief Sun Rice + Probiotics SPF 50+ — 50ml","description":"\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e All skin types. One of the best daily sunscreens for sensitive and acne-prone skin.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe sunscreen that skin actually loves — no white cast, no breakouts, just real protection.\u003c\/strong\u003e\u003cbr\u003e\nRelief Sun with Probiotics is one of Beauty of Joseon's most iconic products for a reason. It sits beautifully on skin, disappears completely, and its probiotic complex keeps the skin barrier calm and balanced all day.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSPF 50+ PA++++ — full broad-spectrum protection\u003c\/li\u003e\n\u003cli\u003eZero white cast on all skin tones\u003c\/li\u003e\n\u003cli\u003eProbiotic complex supports microbiome balance and reduces irritation\u003c\/li\u003e\n\u003cli\u003eLightweight texture that doubles as a makeup primer\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic — won't clog pores\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Extract —\u003c\/strong\u003e Brightens, softens, and provides antioxidant protection alongside UV filters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLactobacillus (Probiotic Complex) —\u003c\/strong\u003e Balances the skin microbiome to reduce redness and sensitivity throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChemical UV Filters —\u003c\/strong\u003e Lightweight, transparent protection that blends fully — no chalkiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eFull Ingredients (INCI)\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eWater, Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Zinc Oxide, Butyl Methoxydibenzoylmethane, Glycerin, Niacinamide, Oryza Sativa (Rice) Extract, Lactobacillus Ferment, Sodium Hyaluronate, Panthenol, Allantoin, 1,2-Hexanediol, Adenosine, Phenoxyethanol, Ethylhexylglycerin.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply as the final step of your AM routine.\u003c\/li\u003e\n\u003cli\u003eUse a generous, even layer — about a quarter teaspoon for the face.\u003c\/li\u003e\n\u003cli\u003eBlend lightly and let it settle for 1–2 minutes before makeup.\u003c\/li\u003e\n\u003cli\u003eReapply every 2 hours when outdoors.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eFKWL Note\u003c\/strong\u003e\u003cbr\u003e\nThe two most common reasons people skip sunscreen: it breaks them out, or it looks bad. This formula eliminates both objections. If you've been skipping SPF because of past experiences with bad sunscreens, this is the one that changes that.\u003c\/p\u003e\n\u003cdiv style=\"border-top: 1px solid #e8e4df; margin-top: 24px; padding-top: 16px;\"\u003e\n  \u003cp style=\"font-size: 0.75rem; letter-spacing: 0.1em; text-transform: uppercase; color: #9a9490; margin: 0 0 6px;\"\u003eWhy it's in our lineup\u003c\/p\u003e\n  \u003cp style=\"font-size: 0.9rem; color: #3d3935; line-height: 1.6; margin: 0;\"\u003eUV exposure is the single biggest reason dark spots stop fading — or get darker. Every brightening treatment loses most of its effect without SPF in your morning routine. We chose Korean sunscreens specifically because their formulas are designed to feel light, wear well under makeup, and not leave a white cast.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"fkwl","offers":[{"title":"50ml","offer_id":43766023225409,"sku":"567346_INANLO","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/6416\/4161\/files\/1748738051669_da2b515aed044ea38bbf6dbb375d4bdf.png?v=1776037792"},{"product_id":"beautyofjoseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50ml","title":"Beauty of Joseon — Relief Sun: Rice + B5 SPF50+ — 50ml","description":"\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Dry and normal skin. Ideal for anyone who wants SPF and a hydration boost in one step.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSPF50+ that hydrates as it protects — no more dry, tight skin under your sunscreen.\u003c\/strong\u003e\u003cbr\u003e\nThe B5 version of Relief Sun adds Panthenol to the rice extract base, giving dry and dehydrated skin both protection and moisture. A particularly good choice for the winter months or if your routine runs light on hydration.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSPF 50+ PA++++ broad-spectrum coverage\u003c\/li\u003e\n\u003cli\u003ePanthenol (B5) deeply hydrates and plumps throughout the day\u003c\/li\u003e\n\u003cli\u003eNo white cast, no greasiness\u003c\/li\u003e\n\u003cli\u003eDewy finish perfect for dry skin or dry climates\u003c\/li\u003e\n\u003cli\u003eWorks as a skincare-meets-sunscreen final step\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5) —\u003c\/strong\u003e Draws moisture into the skin and keeps it locked in. Provides a soft, dewy finish that dry skin loves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Extract —\u003c\/strong\u003e Brightening and soothing, it adds antioxidant protection and helps the formula sit smoothly on skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUV Filters (SPF50+ PA++++) —\u003c\/strong\u003e Comprehensive broad-spectrum protection that covers both UVA and UVB.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eFull Ingredients (INCI)\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eWater, Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Zinc Oxide, Butyl Methoxydibenzoylmethane, Glycerin, Panthenol, Oryza Sativa (Rice) Extract, Niacinamide, Sodium Hyaluronate, Allantoin, Adenosine, 1,2-Hexanediol, Phenoxyethanol, Ethylhexylglycerin.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply after your AM moisturizer as the last skincare step.\u003c\/li\u003e\n\u003cli\u003eSpread a generous, even layer across face and neck.\u003c\/li\u003e\n\u003cli\u003ePat lightly — don't rub, to avoid pilling under makeup.\u003c\/li\u003e\n\u003cli\u003eReapply every 2 hours in direct sun.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eFKWL Note\u003c\/strong\u003e\u003cbr\u003e\nChoosing between the Probiotics and B5 version? Go B5 if your skin is dry or you want a dewy finish. Go Probiotics if you're oily, acne-prone, or sensitive. Both give you the same excellent SPF coverage.\u003c\/p\u003e\n\u003cdiv style=\"border-top: 1px solid #e8e4df; margin-top: 24px; padding-top: 16px;\"\u003e\n  \u003cp style=\"font-size: 0.75rem; letter-spacing: 0.1em; text-transform: uppercase; color: #9a9490; margin: 0 0 6px;\"\u003eWhy it's in our lineup\u003c\/p\u003e\n  \u003cp style=\"font-size: 0.9rem; color: #3d3935; line-height: 1.6; margin: 0;\"\u003eUV exposure is the single biggest reason dark spots stop fading — or get darker. Every brightening treatment loses most of its effect without SPF in your morning routine. We chose Korean sunscreens specifically because their formulas are designed to feel light, wear well under makeup, and not leave a white cast.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"fkwl","offers":[{"title":"50ml","offer_id":43768130535489,"sku":"567606_CMP9MF","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/6416\/4161\/files\/1767926396037_6eccd9a62e464bd0b0bcf96d90bbe5cf_12a75dc9-6efe-4c0b-9008-05e0fb54c209.jpg?v=1776205421"},{"product_id":"beautyofjoseon-dynasty-cream-50ml","title":"Beauty of Joseon — Dynasty Cream — 50ml","description":"\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Dry, normal, and mature skin. Also ideal for anyone dealing with dullness or loss of firmness.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAncient Korean hanbang wisdom, modern skincare results — your skin's glow-up in a jar.\u003c\/strong\u003e\u003cbr\u003e\nInspired by the skincare rituals of Joseon dynasty women, this rich cream combines traditional Korean botanicals with proven actives to deliver deep moisture, brightening, and a visible lift in radiance over time.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eDeeply nourishes and plumps dry, lackluster skin\u003c\/li\u003e\n\u003cli\u003eBrightens and evens skin tone with consistent use\u003c\/li\u003e\n\u003cli\u003eSupports firmness with adenosine and niacinamide\u003c\/li\u003e\n\u003cli\u003eRich texture that absorbs fully — no heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Bran Water —\u003c\/strong\u003e A traditional Korean beauty ingredient rich in vitamins and amino acids that brighten, soften, and improve skin elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide —\u003c\/strong\u003e Fades dark spots, controls oil, and strengthens the skin barrier — a multitasker that complements all the traditional botanicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine —\u003c\/strong\u003e Proven anti-wrinkle ingredient that improves skin elasticity and smoothness over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eFull Ingredients (INCI)\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eRice Water, Glycerin, Niacinamide, Hydrogenated Poly(C6-14 Olefin), Cetearyl Alcohol, Glyceryl Stearate, Squalane, Butylene Glycol, Dimethicone, 1,2-Hexanediol, Adenosine, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Panax Ginseng Root Extract, Honey Extract, Propolis Extract, Allantoin, Carbomer, Xanthan Gum, Sodium Hydroxide, Ethylhexylglycerin.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply after serum as the final moisturizing step in your PM routine.\u003c\/li\u003e\n\u003cli\u003eTake a dime-sized amount and warm between fingertips.\u003c\/li\u003e\n\u003cli\u003ePress and pat gently across face and neck.\u003c\/li\u003e\n\u003cli\u003eCan also be used in the AM under SPF for a dewy base.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eFKWL Note\u003c\/strong\u003e\u003cbr\u003e\nBeauty of Joseon is one of the few brands that blends traditional Korean hanbang ingredients with modern formulation science — and actually gets results. This cream is proof that \"traditional\" doesn't mean outdated.\u003c\/p\u003e\n","brand":"fkwl","offers":[{"title":"50ml","offer_id":43787586437185,"sku":"569173_PSZT79","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/6416\/4161\/files\/1748743261283_143086ec24564421bca655d2e74bed74.png?v=1776731003"},{"product_id":"beautyofjoseon-ground-rice-and-honey-glow-mask-150ml","title":"Beauty of Joseon — Ground Rice \u0026 Honey Glow Mask — 150ml","description":"\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Normal, dry, and dull skin. Safe for sensitive skin when used 1–2x per week.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eExfoliate, hydrate, and glow — without a single irritating acid.\u003c\/strong\u003e\u003cbr\u003e\nGround rice powder provides gentle physical exfoliation while honey deeply moisturizes, leaving skin polished and luminous after just one use. The soft, creamy texture feels indulgent — and the results are immediate.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eGently removes dead skin cells for an instant glow\u003c\/li\u003e\n\u003cli\u003eIntensely hydrates with honey and rice extracts\u003c\/li\u003e\n\u003cli\u003eEvens skin texture without redness or irritation\u003c\/li\u003e\n\u003cli\u003eWorks as a wash-off mask or gentle scrub\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGround Rice Powder —\u003c\/strong\u003e Micro-fine physical exfoliant derived from rice — polishes the skin surface without microtears.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHoney Extract —\u003c\/strong\u003e Humectant and antibacterial. Draws moisture into the skin and keeps it there.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Bran Extract —\u003c\/strong\u003e Brightening and antioxidant-rich, helps fade dullness and protect against environmental damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eFull Ingredients (INCI)\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eWater, Glycerin, Oryza Sativa (Rice) Bran Powder, Niacinamide, Butylene Glycol, Mel (Honey) Extract, Oryza Sativa (Rice) Bran Extract, Sodium Hyaluronate, Allantoin, Panthenol, 1,2-Hexanediol, Carbomer, Sodium Hydroxide, Ethylhexylglycerin.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, slightly damp skin.\u003c\/li\u003e\n\u003cli\u003eLeave on for 10–15 minutes as a mask, or massage gently as a scrub.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eUse 1–2 times per week. Follow with your regular serum and moisturizer.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eFKWL Note\u003c\/strong\u003e\u003cbr\u003e\nPhysical exfoliants get a bad reputation, but ground rice is one of the exceptions — the particles are micro-fine and smooth, not the jagged granules that cause microtears. Use this when your skin needs a reset and you want immediate glow without waiting for acids to kick in.\u003c\/p\u003e\n","brand":"fkwl","offers":[{"title":"150ml","offer_id":43787586994241,"sku":"569172_BQM19Q","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/6416\/4161\/files\/beauty-of-joseon-ground-rice-and-honey-glow-mask-illuminating-rice-and-honey-face-mask-150-ml.webp?v=1777136616"},{"product_id":"beautyofjoseon-light-on-serum-centella-vita-c-30ml","title":"Beauty of Joseon — Light On Serum: Centella + Vita C — 30ml","description":"\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e All skin types. Particularly effective for sensitive skin that can't tolerate harsh vitamin C formulas.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVitamin C brightening without the irritation — because your skin deserves both.\u003c\/strong\u003e\u003cbr\u003e\nMost vitamin C serums cause stinging, purging, or oxidation issues. This one uses a stable, gentle form of vitamin C paired with centella to deliver real brightening results even on the most reactive skin types.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFades dark spots, sun damage, and post-acne marks over time\u003c\/li\u003e\n\u003cli\u003eInstantly adds luminosity to dull, tired-looking skin\u003c\/li\u003e\n\u003cli\u003eCalms redness and inflammation alongside brightening\u003c\/li\u003e\n\u003cli\u003eStable formula that doesn't oxidize or degrade quickly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3-O-Ethyl Ascorbic Acid (Vitamin C) —\u003c\/strong\u003e One of the most stable and skin-compatible forms of vitamin C. Effective brightening without the instability of pure ascorbic acid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica —\u003c\/strong\u003e Offsets any potential irritation from the vitamin C while providing its own barrier-repair and calming benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide —\u003c\/strong\u003e Works in parallel with vitamin C to fade pigmentation through a different mechanism — dual-action brightening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eFull Ingredients (INCI)\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eWater, Glycerin, 3-O-Ethyl Ascorbic Acid, Niacinamide, Centella Asiatica Extract, Butylene Glycol, Sodium Hyaluronate, Panthenol, Allantoin, Adenosine, 1,2-Hexanediol, Carbomer, Sodium Hydroxide, Ethylhexylglycerin.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply after toner on clean, dry skin.\u003c\/li\u003e\n\u003cli\u003eUse 2–3 drops and press gently into skin.\u003c\/li\u003e\n\u003cli\u003eFollow with moisturizer. Always apply SPF in the AM.\u003c\/li\u003e\n\u003cli\u003eAM use recommended for best brightening results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eFKWL Note\u003c\/strong\u003e\u003cbr\u003e\nVitamin C and SPF are the most powerful anti-dark-spot duo in skincare. Vitamin C neutralizes free radicals and inhibits melanin production — SPF makes sure you're not undoing that work every time you step outside. Use both, every morning.\u003c\/p\u003e\n\u003cdiv style=\"border-top: 1px solid #e8e4df; margin-top: 24px; padding-top: 16px;\"\u003e\n  \u003cp style=\"font-size: 0.75rem; letter-spacing: 0.1em; text-transform: uppercase; color: #9a9490; margin: 0 0 6px;\"\u003eWhy it's in our lineup\u003c\/p\u003e\n  \u003cp style=\"font-size: 0.9rem; color: #3d3935; line-height: 1.6; margin: 0;\"\u003ePIH starts before the dark spot appears — it starts the moment skin is inflamed. Centella asiatica supports the skin's healing response and helps calm that inflammation before it has a chance to trigger excess pigment production. We carry CICA products specifically for this reason: prevention is part of the hyperpigmentation routine, not an afterthought.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"fkwl","offers":[{"title":"30ml","offer_id":43787587682369,"sku":"569171_Y7QCX8","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/6416\/4161\/files\/Beauty-of-Joseon-Light-On-Serum-Centella-Vita-C.webp?v=1776733413"}],"url":"https:\/\/fkwl.us\/collections\/beauty-of-joseon.oembed","provider":"FKWL","version":"1.0","type":"link"}